- Ad Server
- AdSlot
- Advertiser
- Agency Fee
- Always On Deal
- Attribut
- ATV
- Brand Safety
- Capping
- Clicks
- Connected TV
- CPA
- CPC
- CPM
- CPO/CPL
- Creative
- Credly
- CTR
- CTV
- Datenkosten
- Datenmarktplatz
- Datensegment
- Deal
- DMP
- DSP
- DSP Tech Fee
- Footfall Measurement
- Frontloading
- Floorprice
- GroupM Viewability
- Handbuch
- Haushaltsgraph
- HbbTV
- IAB
- IAS
- Impressions
- Insertion Order
- Inventar
- KPI
- Landingpage
- Line Item
- Medium Rectangle
- Moat
- MRC
- Netto-Mediakosten
- Open Auction
- Pacing
- Pixel
- Prebid-Anbieter
- Prebid-Kosten
- Preferred Deal
- Pretargeting
- Private Auction
- Programmatic Guaranteed Deal
- Publisher
- Seat ID
- SSP
- Targetings
- Third Party Costs
- Third Party Daten
- Tracking Page
- Tracking Spot
- VAST
- VAST Wrapper
- Viewability
- Yellow-Button-Funktion